The rules of search engine optimization are always changing, as search engines become smarter and savvier. However, there are certain rules that remain the same. After all, search engine optimization is really nothing but good writing. And the rules of good writing have always been the same. If you look back at what a number of great writers have said about writing, you’ll find that their comments still apply and can be used to increase the amount of traffic going to your website. Here are a few great writing-related quotes from J. K. Rowling, Benjamin Franklin, Paulo Coelho and Maya Angelou, as well as tips on using them to improve your SEO writing:
- “The most important thing is to read as much as you can, as I did.” – J. K. Rowling. If you want to write well, you have to read more and understand what constitutes good writing. You need to read a variety of authors and slowly, you’ll learn to recognize which ones are good and which ones are not that good. Similarly, if you want to improve search engine optimization, you have to go to a number of websites. You have to keep browsing and researching to figure out which websites are good and which ones are not that good. The more you browse the internet, the more you’ll understand what attracts viewers and what doesn’t.
- “If you would not be forgotten as soon as you are dead, either write something worth reading or do things worth writing.” – Benjamin Franklin. When you’re setting up a website, your aim may not be to be remembered after you’re dead. However, you do want your online viewers to remember what you write. You want to make a long term impression on them. So you do need to write something worth reading or do things worth writing. The first step is to make sure that you do have something worth writing about. Your product or service does need to be stellar. And you need to have a good amount of knowledge of your field. Once this is taken care of, it becomes easier to write something worth reading.
- “Writing means sharing. It’s part of the human condition to want to share things—thoughts, ideas, opinions.” – Paulo Coelho. It’s really important to use your website in order to share things with people. You don’t want to hoard all your knowledge to yourself. You want to be generous and give it away. When you give people information, they’re grateful for it. And this will incline them towards buying your product. For example, if you’re conducting a writing course, it will really help to put your syllabus, your reading list, sample writing exercises etc. online. Yes, you might be giving your knowledge away for free. But most people will realize that there’s a lot more where that came from. So they’ll sign up for your course.
- “I know some people might consider it odd—unworthy even—for me to have written a cookbook, but I make no apologies. The U.S. poet laureate Billy Collins thought I had demeaned myself by writing poetry for Hallmark cards, but I am the people’s poet, so I write for the people.” – Maya Angelou. This amazing quote by Maya Angelou tells you, in a nutshell, what SEO writing is all about—you have to write for the people. You have to write for the populace. You have to write in a way that they will like. You have to keep them engaged and induce them to come back. You can’t talk down to them or try to impress them. You have to imagine that you’re communicating with them one-on-one. This is the only way that you’re going to increase traffic to your website—by keeping in touch with your demographic and knowing what your market wants from you.
If you want to learn more about SEO, take a look at how to “Improve SEO on Your Site By Heeding Google’s Mobile-Friendly Policies” Feel free to Contact us for more great SEO writing tips.