Email Marketing and List Building Mastery
Deploy automated email marketing strategies to grow and monetize your list while simultaneously increasing subscriber engagement.
- The Role of Email Marketing
- Creating Your Promo Calendar
- Email Campaign Creation
- Email Copywriting and Design
- Optimizing Opens and Clicks
- Tracking and Measuring Results
- Email Deliverability
Content Marketing Mastery
Create and curate content that generates free traffic and leads while simultaneously building brand authority.
- Top of Funnel Content
- Middle of Funnel Content
- Bottom of Funnel Content
- Blog Marketing
- Content Distribution
Conversion Funnel Mastery
Craft high-converting “funnels” that transform strangers into valuable customers at the lowest possible acquisition cost.
- Determine Product / Market Fit
- Optimize the Lead Magnet
- Optimize the Tripwire Offer
- Offer a Profit Maximizer
- Architect a Return Path
Paid Traffic Mastery
Leverage traffic channels such as Google, Facebook, Twitter, and YouTube to grow your customer base, without breaking the bank.
- Paid Traffic as a System
- Deeper Dive: Facebook Ad Platform
- Retargeting to Maximize Results
- Troubleshooting Your Campaigns
- Other Traffic Channels
Social and Community Management
Engage in social channels such as Facebook and Twitter to respond to existing customers and locate with new ones.
- Social Listening
- Social Influencing
- Social Networking
- Social Selling
Search Marketing Mastery
Leverage search channels such as Google, Yahoo, Amazon and Yelp to ensure your customers find your brand.
- Intent, Context & Assets
- Channels, Optimization & Ascension
- Experience Optimization (UXO and RXO)
- Earned Media and Link Building
Analytics and Data Mastery
Setup a basic analytics plan and determine the key metrics you should be tracking on a daily, weekly and monthly basis.
- Data Collection Strategies
- Top of Funnel Analytics
- Middle of Funnel Analytics
- Bottom of Funnel Analytics
- Retention & Monetization Analytics
- Running a Data Driven Business
Optimization and Testing Mastery
Deploy a repeatable process that gets you more sales and leads from the traffic you’re already receiving.
- Intro to Optimization
- Identifying and Prioritizing Tests
- Element Selection
- Hypothesis Construction
- Split Testing
- Optimization Methods
Community Management Mastery
Create an online community that builds awareness generates leads and sales and encourages your brand advocates to become active promoters for your business.
- Positioning Your Community
- Growing Your Community
- Community Content & Engagement
- Optimizing the Community Experience
- Community Management Strategies
- Community Metrics & Tools
Master Direct Response copywriting with worksheets, checklists, slide decks, over-the-shoulder looks, examples, and other ACTIONABLE tools you can use to start writing high-converting, persuasive sales copy.
- Deeper Dive info Effective Copywriting
- What is Your Copy Really Selling?
- Persuading Your Prospect
- Anatomy of a Sales Promotion
- Copywriting Secrets from the Masters